The victorious overtone gives Carter the opportunity to apply his unwavering flow and powerful control of conceptual direction to his own personal experiences: When he details that he "had demons deep inside that would raise when confronted" and that "this is the life I chose, or rather, the life that chose me," the emotional context of the lines quickly turns to dumbstruck awe. In this game of stick-and-move with triumphantly spiraling Chi-Lites strings, Hova's mother Gloria narrates a dizzying tale of growth through adversity, unusual childhood circumstances, and the catalysts for our protagonist's career. (However, we regret that we could not take the concept to its logical extreme and cease operations after publishing it.)Ġ2 December 4th In light of the hype this record's received for its choice of beatmakers, we egomaniacally matched the personalities of our staff writers to Jay's producers. Carter as his third-best album- which in itself makes it one of the year's best. Even in falling short of Jay's classics, Reasonable Doubt and 2001's The Blueprint, it manages to eclipse 1999's brilliant Vol. What's stunning is that it delivers rap's greatest career-ender since Outkast's Stankonia. The prospect of hip-hop's finest producers laying down tracks for the final LP from the rap world's brightest talent has made The Black Album one of the most anticipated rap records of the decade. Certain lyrics hint that this isn't the last record he'll cut, but if that's true, will his game still be as tight when gets around to the comeback? It's anyone's guess, and that mystery is part of what makes this album such an intriguing listen. Or maybe it's not: Jay has cut an album every year for the past seven years that he'd want a break of some sort now is understandable. So why would he want out now, at the peak of his popularity? The Black Album, touted as his final release, offers some answers, though none as clear-cut as what may or may not be the truth: that it's all an elaborate publicity stunt. Still, he's come out on top time and again: Today, he's reclaimed the title as hip-hop's reigning emcee, and his Rocafella record label, clothing line, and film company together are said to be valued at more than $4.4 billion.
In that time, he's seen as many failures as successes- critics panned him for selling out after the critical reverence of Reasonable Doubt, La Roc Familia was a disaster from any angle, and, by Jay's standards, last year's The Blueprint 2 couldn't even claim to be a commercial success. In 1996, he came up from an impoverished childhood in New York's Marcy projects to record a debut that would eventually come to be considered one of hip-hop's landmark albums, and spent the succeeding six years dominating Billboard charts, filling the East Coast void left by Biggie's death, and building a hip-hop empire to rival Puffy's Bad Boy Entertainment.
For Shawn Carter, the last seven years have been ridiculous.
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